Designer. Thinker. Collaborator.

Selected Clients

Remarked.design
Shipped
RabLab

Hi, I’m Frederick — a product-minded designer who cares about clarity, craft, and real results.

I design digital experiences that feel simple, work smoothly, and leave an impression. With 7+ years in the field, I’ve worked across startups, studios, and solo clients — helping turn early ideas into real, usable products.

My focus isn’t just visuals. I care about how things work. I dig into strategy, ask a lot of questions, and design with the end user in mind — so you don’t just get something pretty, you get something that actually works.

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Work History

Shiftlane — Lead Product Designer

Remote · 2021 – Present

Designing smart, scalable tools for the logistics space. I led product design across web and mobile platforms, with a focus on simplifying user flows and improving team collaboration.

Led redesign used by 5K+ logistics teams

Improved user retention by 23%

Built and maintained full design system

Collaborated across product, dev, and CX

Motionbyte Studio — UI/UX Designer

Toronto, Canada · 2018–2021

Freelance — Product Designer

Global / Remote · 2016–2018

Type & Co. — Design Intern

Montreal, Canada · 2015

Awards

A few kind nods along the way — from platforms, studios, and projects that felt right.Recognition isn’t the goal — but it’s nice when good work gets noticed.

Name

Award

Company

Year

Shiftlane

(Dashboard)

Honorable Mention

Awwwards

2025

Personal Portfolio

(Website)

Special Kudos

CSS Design Awards

2024

CalmNest Wellness Site

(Web app)

Featured Weekly Pick

Landbook

2023

Internal Team Recognition

(UI UX)

Designer of the Month

Mindspark Studio

2022

Mobile Wallet Concept

(App design)

Popular Shot

Dribbble

2021

Clients

Feedback

These aren’t just nice comments — they’re honest reflections from real people I’ve collaborated with. Founders, product teams, and creatives who came in with a challenge.

It felt like having a design partner, not just a freelancer.
“Working with frederock was effortless. He didn’t just deliver what we asked for — he helped us think deeper, simplify the message, and design something that truly fits. The final result speaks for itself — clean, clear, and exactly what we needed”
Ava Nguyen
Founder, Studio Nova
5/5
Fast, focused, and on point.
“frederock jumped into our project with clarity and speed. He understood the user flow immediately, cleaned up our messy wireframes, and turned them into something beautiful. Communication was always smooth, and everything delivered on time.”
Mateo Torres
Product Manager, Craftive App
4.9/5
The design just works — and so does the process
“We hired frederock to redesign our website. He didn’t just make it prettier — he made it easier to understand. Visitors are staying longer, clicking more, and finally getting what we’re about. Couldn’t have asked for a better experience.”
Eliza Carter
Marketing Lead, Northlight Ventures
4.7/5
Frederock made our product feel alive
“What stood out was his attention to detail and how he connected the design to our product’s purpose. Every screen had a reason. Every interaction felt intentional. Our users noticed. And honestly, so did our investors.”
Jonah Fields
CEO, Loopline Digital
5/5

It felt like having a design partner, not just a freelancer.
“Working with frederock was effortless. He didn’t just deliver what we asked for — he helped us think deeper, simplify the message, and design something that truly fits. The final result speaks for itself — clean, clear, and exactly what we needed”
Ava Nguyen
Founder, Studio Nova
5/5
Fast, focused, and on point.
“frederock jumped into our project with clarity and speed. He understood the user flow immediately, cleaned up our messy wireframes, and turned them into something beautiful. Communication was always smooth, and everything delivered on time.”
Mateo Torres
Product Manager, Craftive App
4.9/5
The design just works — and so does the process
“We hired frederock to redesign our website. He didn’t just make it prettier — he made it easier to understand. Visitors are staying longer, clicking more, and finally getting what we’re about. Couldn’t have asked for a better experience.”
Eliza Carter
Marketing Lead, Northlight Ventures
4.7/5
Frederock made our product feel alive
“What stood out was his attention to detail and how he connected the design to our product’s purpose. Every screen had a reason. Every interaction felt intentional. Our users noticed. And honestly, so did our investors.”
Jonah Fields
CEO, Loopline Digital
5/5